Hosting Your Web Page

As you pay close attention to the following 10-Point Check List, you may discover that your website lacks many of the key components necessary for maximum profitability.

As you read about the elements every website needs to be successful, you may find yourself saying mentally, "Gee, I didn't realize my site needs all these things. I better get some help!" A smile may come to your face as you appreciate how ordering a 10-Point Check List today will immediately and dramatically accelerate your online revenue stream.

1. Curb Appeal - Does your home page make the right first impression? Is it appropriate for your industry? Is it blatantly obvious to your visitors why they should stay and learn more? Is the look and feel consistent with the image you want to project? Is your text readable? Is your "above-the-fold real estate" being wasted by unproductive dead space?

2. Design Components - Do your graphic elements look professional and load quickly? Are elements such as Flash, Java Script navigation buttons and other interactive components creating barriers to your site's effectiveness? Does your home page contain any of the common but useless sales-limiting gimmicks?

3. Home Page Text - Does your home page copy instantly convey the key reasons for doing business with you? Does it contain customer-focused, benefit-laden words, or does it ramble on with meaningless "name, rank and serial number" information? Do you have your Trust Triggers in place? How about your Only-One Advantage?

4. Home Page Navigation - Are your links action-oriented? Will they motivate people to click? Is it obvious why someone should click on each link? Is there a logical flow to your navigation structure? Are your navigation arrays confusing?

5. Site Content - Do you make it easy for visitors to contact you? Do you provide complete details about your company's location, phone numbers, email addresses, etc.? Do you have a privacy policy? How about an anti-spam statement and abuse policy?

6. Sales Copy - Does your copy pass the "Why should I care?" and "Which means?" tests? Is your Customer Focus Ratio at least 2 to 1? Is your sales copy targeted, relevant and meaningful to a potential customer? Is your copy shoe-horned brochureware? Is your copy filled with confusing industry jargon?

7. Compelling Offer - Does your home page make an irresistible offer that will motivate qualified prospects to eagerly hand over multiple contact details? Do you have an automated response system in place to follow up with prospects? How are you keeping track of your prospects? Do you have an exit strategy?

8. Action Activators - Do your pages each have at least one call to action? What is the most desired result you want from each of your pages? Do you have a newsletter or ezine strategy that delivers relevant, targeted content that is interesting enough that people will actually read it? How do you know if people are reading your messages?

9. Ordering Process - Is your order process easy to understand and easy to use? Is it secure? Do you explain what happens after someone places an order? Have you addressed every question a potential customer might ask? Do your customers get an immediate confirmation when they order?

10. Search Engine Readiness - Are your home page meta tags in place? Do you have relevant keywords appropriately placed to maximize your chances of getting listed? Are you listed with the major search engines? What is your link popularity? Are your keywords too broad to generate targeted traffic?

Did your answers convince you that you need a 10-Point Check List? Did you discover how a 10-Point Check List will help you increase your sales and profits dramatically?

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